Friday, 17 June 2011

Charitable Contributions in McDonald's 2010 Annual Report

In his opening statement to McD's "valued shareholders," Jim Skinner (Vice Chair and CEO) provides a long list of the ways in which McDonald's is increasing market share and increasing profits. Near the end of the intro he provide the following statement:

"It starts with delivering a great restaurant experience every time and extends to a host of areas to which we are strongly committed — from charitable giving and supporting the communities we serve, to environmental stewardship and animal welfare."

This is the only reference to "charitable giving" in the entire report.  There is no evidence provided of how much and to whom any charity has been given.

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